These days your advertising has to prove it can pull its weight. We still use insight and planning to generate the big idea. But we also work extra hard to ensure that your message delivers a measurable return on your investment. Ergo Advertisting’s expertise covers prescription and over-the-counter medicines, point of sale materials as well as corporate brand building.

Good design defines the look and feel of your brand. Great design defines the brand itself. When realised across the full marketing mix, great design creates a unique and lasting presence in the consumer’s mind. Ergo’s approach will build your brand as an entity, taking it from a name and a logo to a believable promise.

Ergo Advertising have developed a stringent, strategic process for creating powerful brands. It’s a process that brings together target audience insights, market understanding and science, using market research coupled with our unique planning tools to transform that information into emotive, engaging brand propositions that lend themselves to original creative development.

Today’s healthcare professionals are bombarded with letters, emails and text messages. Unless your message stands out from the crowd, it will be filed under ‘ignored’ with the rest. Ergo Advertising’s creative approaches cut through the clutter to make a lasting impression whether it’s an in-tray or an inbox.

It’s rare to find an agency that knows both healthcare and digital. In this rapidly changing channel, it’s easy to get left behind. Ergo has broken new ground with augmented reality, virtual reality, gamification, app development, e-detailing and web development. Ergo understands how to maximise digital channels to connect with your healthcare audiences. Do you have an existing system, like Veeva? We can work with that too. In fact, we’re approved partners.

We know that effective sales force materials are the core element in most healthcare marketing campaigns. The Ergo Advertising team has many years experience producing both e-detailing and print detailing materials for a wide range of healthcare audiences, from specialist physicians to pharmacy assistants.

From national conferences to local congresses, Ergo Advertising specialise in maximising foot traffic, combining cutting edge technology with expert design to create a compelling experience that attracts customers to your stand. Working within your budget we’ll make the most out of your floor space, even managing the whole process for you, so you can focus on talking to customers about your products.

Ergo Advertising is constantly embracing new print technologies to provide our clients with enhanced efficiencies, quicker turnaround times and consistently high quality work – whether it’s for a specific project or an integrated campaign.

We provide a full range of photography and video production services, including product imagery, patient & KOL videos, conference videos, video editing, story-boarding and motion graphics.

Our writers have a wide breadth of therapeutic experience, drawn from the healthcare industry, as well as scientific knowledge. We provide high quality, evidence-based health writing, backed by the latest medical research. Whether your readers are health professionals, industry experts or consumers, we can create code-compliant content that inspires action and is easily understood.